More than 100 buyers from the private and public sectors will gather in Toronto tomorrow with an eyeing to puchasing "green technology" products from a select group of Ontario-based companies.
The Greening Greater Toronto Marketplace, the first of what is expected to become an annual affair, is being launched amid the backdrop of the so-called buy American trend taking hold south of the border.
"You can almost call this an internal trade mission," said David Pecaut, founder and chair of the Toronto City Summit Alliance and a senior partner at Boston Consulting Group.
Pecaut, also co-chair of the alliance's Greening Greater Toronto Initiative, said municipalities, the Ontario and federal government, and all the major banks and retailers are expected to attend the event at the Metro Toronto Convention Centre.
"We've calculated if you look at all the companies that are going to be here, there's over $50 billion worth of procurement power in the room," he said.
The marketplace was created in partnership with the Toronto Region Research Alliance to help local clean-energy and green technology companies get the early orders they need to demonstrate the effectiveness of their products.
The idea is that the province's big corporate and government purchasers become a showcase for made-in-Ontario products that have large domestic and export potential.
Pecaut said more than 20 GTA suppliers will be attending and will get the chance to make a 15-minute sales pitch to buyers in the room. "I call it speed dating for environmental products."
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